Careers at NYOD
Help us build NYOD.
We're an early-stage brand making a clean, gut-friendly functional energy drink, and we're always looking for ambitious people who want to join us and change the energy drink industry.
About NYOD
NYOD (Not Your Ordinary Drink) started on a flight from Stockholm to Delhi. We kept reaching for energy drinks that were almost right, so we decided to make our own.
Our mission is to make energy drinks that are actually good for you. Not just less bad, but functional: clean energy without the crash, and kind to your gut.
Every slim 250 ml can has natural caffeine from green coffee beans and yerba mate, plus L-theanine and pre + probiotics. Zero sugar, zero calories. It's made for the 3 PM slump: focused and calm without the jitters. It comes in three flavours: Peach & Grapefruit, Strawberry & Lemon, and Apple & Elderflower.
We’re building NYOD for a generation that wants more from their energy, and more from their day. What started with a drink we couldn’t find is becoming our ambition to build a new kind of productivity drink for modern India. We’re still early, and we’re looking for ambitious people who want to help us shape where NYOD goes next.
NYOD contains caffeine. Not recommended for children, pregnant or lactating women, or people sensitive to caffeine.
Open roles
Two roles. Both full-time, both in Delhi NCR.
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Get NYOD on the shelf. Then keep it there.
Get NYOD into cafés, gyms, stores and offices across Delhi NCR, and own every account from the first conversation to the reorders.
- Delhi NCR
- Full-time
- Reports to the founders
You'll be the person who gets NYOD into the places our customers already go: the café before work, the gym after, the store on the way home and the office pantry in between. You'll own the relationships, the orders and the reorders, and help shape how we sell as we grow.
What you'll do
- Build and work a pipeline of cafés, gyms, fitness studios and co-working spaces across Delhi NCR.
- Get NYOD listed in premium grocery and gourmet stores, modern-trade chains and well-placed kiranas.
- Pitch NYOD to offices and corporates for their pantries and team events.
- Find, onboard and manage distributors, and help us get onto and grow on quick-commerce apps like Blinkit, Zepto and Instamart.
- Own each account from the first conversation to the first order to the reorders.
- Bring back what you hear in the market, about pricing, placement and what customers ask for, so we can act on it.
A typical week might include
- Visiting outlets across Gurugram, Noida and Delhi to pitch, take orders and check stock.
- Running a tasting session at a gym, café or office.
- Following up on samples and closing new listings.
- Checking fridge placement and visibility in stores that already stock NYOD.
- Keeping the sales tracker up to date with leads, orders and reorders.
- A weekly catch-up with the founders on numbers, wins and what isn't working yet.
You might be a fit if
- You're ambitious and want to be part of an early-stage startup that's built to grow fast, and you want to be one of the people who makes that growth happen.
- You set high targets for yourself and want your work to show up in the numbers.
- You're commercial, driven and comfortable taking ownership.
- You like being out in the market and talking to people, and a “no” doesn't put you off.
- You're organised enough to keep many accounts moving at once.
- You'd rather build something from the ground up than step into something already built.
- FMCG or startup experience is a plus. Mindset, ownership and execution matter more.
Opens your email app, addressed to johannes@nyod.global with the subject “NYOD application: Sales & Business Development”.
We only use what you send us to consider your application. See our privacy policy.
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Work next to the founders.
Work alongside the founders across operations, growth, reporting and special projects, and turn priorities into action.
- Delhi
- Full-time
- Reports to the founders
You'll work alongside the founders as their right hand. Each week you'll pick up the most important problems in the business, from production to growth, and see them through. It's a broad role, and a fast way to learn how a consumer brand is built.
What you'll do
- Turn the founders' priorities into plans, owners and deadlines, and make sure things get done.
- Coordinate operations: production runs, inventory, logistics and vendors.
- Run growth and marketing projects with the team, such as launches, events, sampling and campaigns.
- Keep the numbers: weekly reporting, sales trackers, and market and competitor research.
- Set up new partnerships and collaborations, and take on special projects as they come up.
- Pick up whatever else needs doing. The role is broad and will change as we grow.
A typical week might include
- Monday planning with the founders: what matters most this week, and who owns what.
- Checking stock levels and following up with a vendor or logistics partner on a delivery.
- Preparing the weekly numbers and a short note on what they mean.
- Organising a sampling event or helping launch a campaign.
- Researching a new channel, market or partner and turning it into a one-page recommendation.
- Solving whatever surprise comes up that day.
You might be a fit if
- You're ambitious and want to be part of an early-stage startup that's built to grow fast, and you want to grow just as fast with it.
- You want the pace of a startup: quick decisions, big goals and real ownership of the outcome.
- You're organised, resourceful and proactive.
- You like wearing different hats and switching between them.
- You're comfortable with numbers and spreadsheets, and you write clearly.
- You follow through without being chased, and you raise the bar for everyone around you.
- FMCG or startup experience is a plus. Mindset, ownership and execution matter more.
Opens your email app, addressed to johannes@nyod.global with the subject “NYOD application: Founder's Office”.
We only use what you send us to consider your application. See our privacy policy.
Working here
You'll join at an early stage. That means real responsibility from day one, and the chance to help shape how we build NYOD instead of stepping into something already built.
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Real responsibility from day one
You'll own real work from your first week. Not a side project, and not shadowing someone else's job.
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Work directly with the founders
No layers in between. You'll work directly with the founders and see how decisions get made, and why.
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A role that grows with us
The scope is broad and will change as we grow. If you spot something that needs doing, you can pick it up.
How hiring works
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Send a short intro
A few lines about you and the role you want. Add your CV or LinkedIn profile if you have one.
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Call with the founders
If it looks like a fit, we set up a call with the founders to get to know each other.
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A small practical task
A short task based on real work from the role, so you see the job and we see how you approach it.
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Decision
We make a decision and tell you either way.
Not seeing your role?
We're early, so we don't post every role we might need. If you think you could help build NYOD, send us a short intro anyway.
We only use what you send us to consider your application. See our privacy policy.
Questions
Do I need FMCG experience?
No. FMCG or startup experience is a plus, but mindset, ownership and execution matter more to us.
Where are the roles based?
Both roles are based in Delhi NCR.
Are the roles full-time?
Yes. Both are full-time, and both report to the founders.
How do I apply?
Each role above has its own Apply button. It opens an email to johannes@nyod.global with the role in the subject line. Add a short intro, and your CV or LinkedIn profile if you have one.